Reclaim Your Fans. Rewire Your Revenue.

Cleo: Sports for Good - helping clubs and communities turn fan engagement into revenue, impact, and local change that matters. 
Download the Future of Fan Engagement Whitepaper

At Cleo

We don’t rent reach. We build ownership. 

Cleo Sports is not a traditional agency. We’re a full-stack IP and experience platform built for clubs that want to own their digital future, connect fans through purpose, and unlock sponsor value through modern fan engagement.

From Move-to-Earn apps to branded prediction games, shop-to-impact activations to AI onboarding bots - we create modular tools clubs can own, not just rent. Every experience routes value back to the club or its foundation - not to third-party platforms.

Why now?

-> The cost to reach your own fans on Meta? $8.17 per 1,000 impressions.

-> Organic reach? As low as 5%.

-> Revenue from fan loyalty? Siphoned off by algorithms.

Cleo helps clubs win the ball back.

Our tools connect directly to humans, not algos, AI and feeds - capturing first-party data, delivering real-world outcomes (like feeding kids or planting trees), and creating new sponsor inventory clubs can monetise.

FOR CLUBS AND RIGHTS HOLDERS

What We Deliver

We’re a full-stack IP and experience platform built for clubs that want to own their digital future, connect fans through purpose, and unlock sponsor value through modern fan engagement. Here is an example of some of our tools.

  • MOVE – Reward fans for physical activity, for teams and compete, generating rewards to the club’s foundation.

  • PLAY – Fun mobile, and prediction based games for fan engagment and matchday engagement.

  • SHOP – From simple buy and a good happens locally (i.e. buy a short - feed a child), to our shopping portal with rewards from 3,000+ stores, generating income for club and foundation.

  • ENGAGE – AI bots and agents and quiz funnels to turn passive fans into active community participants.

  • OWN – Tokenised IP models (like for metaverse experiences) that your club controls.

Book a meeting to discuss

Future of Fan Engagement Whitepaper

 

If your club is serious about engaging fans, attracting sponsors, and meeting ESG targets without blowing the budget - you’ll want this on your desk.

Download Now
FOR SPORTS CLUBS

GAME ZERO

A TurnKey Solution to reach your ESG goals.

We combine our unique approach and cutting-edge technology to not only help you meet your ESG (Environmental, Social, and Governance) goals but also to elevate fan engagement to new heights.

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We are thrilled to partner with Cleo, whose innovative approach to sustainability complements our mission to create a positive impact both on and off the field.

____ Shane Horgan, Managing Director of Soccer Aid

Partnering with Soccer Aid is an exciting opportunity for us to help raise awareness of how our platform can be used for good causes and projects around the world. We are dedicated to using our technological expertise to support their admirable sustainability efforts.

____ Jason Sibley, CEO CLEO

Built for the Future. Ready Now.

Clubs today face intense pressure to deliver on ESG and Net Zero targets - but many initiatives feel like tax, not transformation.

Cleo + Zenko flip that script.

Every shirt sold can feed a child.

Every movement challenge can be funded by a local sponsor.

Every fan interaction becomes measurable impact — without adding cost to the club.

We help clubs raise funds, hit ESG goals, and engage fans with digital tools that feel like fun, not admin.

Talk to us. Let's scope out what the future looks like.
FOR PARTNERS

BECOME A PARTNER

Join our growing network

We are on track to sign over 100 partners this year, as we aim to introduce the best of class causes that cover all of the UN SDGs. If you'd like to join us, we'd love to talk to you.

Let's meet